Staying in contact with customers and reaching out to them is vital to a sustainable business model. If you’re struggling to do this, here are some great ideas to help you out.
Ditch What’s Not Working
Sometimes, you have to just accept that your current approach to customer outreach simply isn’t working. This can be difficult, I know. You probably put a lot of thought and effort, as well as money, into putting together your strategies. But if they’re not working, they’re not working. You can’t simply carry on and pretend that your approach will start working if you carry on pushing forward with it.
However painful it is, you need to conduct an in-depth review of your current strategy and decide what’s working and what’s not. Have a complete clear out of all the things that you’re doing wrong. Then you can start to think about what you will do differently.
Rather than trying to chase new and old customers, why not give them a good reason to find you instead? One way of doing this is to create great content. It has to be something that is interesting, entertaining or informative, and it will have to appeal to your target customers. So, do some research before you starting writing or producing your content to make sure that people will read it.
If you don’t want to create blog posts, you could create video content too. People are more inclined to sit back and click on a video as it takes a lot less effort than reading a long post. This is a great way to build up views, but you will need to make sure your web pages are optimised. This will allow them to be found on search engines by potential customers.
Team Up with Someone Else
Running a business doesn’t have to mean being isolationist and shut off to what’s going on outside the business. In fact, teaming up with other people and other businesses can help you reach out to customers. For example, you could put together a partnership with a business whose customer base you could tap into. Obviously, you can’t team up with a competitor, so approach a business with similar target customers but not a direct rival.
It doesn’t have to be another business you team up with though. Alternatively, you could team up with a charity. This will help raise money for a good cause as well as act as a positive PR event for your business. Showing that you care about charity and the local community will dramatically help the business’s reputation and do something positive in the process.
Create an App
Mobile and tablet devices are now a huge part of how we interact with each other and with businesses. So, it’s about time your business starting making the most of what mobile technology can do for you. Yes, you should already be using all the major social media sites to interact with customers, but you should also have an app for your business. This will give them a platform where they can connect to your company and buy products easily.
All the major retail businesses have an app. Even B2B companies can benefit from having an app of their own. You can create one easily enough by hiring mobile app developers to do the work for you. It will dramatically boost your customer outreach strategy and help you increase your sales too.
Ask for Feedback
Your customers want to have their voices heard, and their opinions taken into account. If you don’t already give them this chance, you should definitely do it. It’ll help your customers to feel included in the decision-making process. And, if you ask me, every business should strive to be more open and democratic with its customers. Remember, without them, your business would sink very quickly, so you can’t underestimate their worth.
You’ll probably also find that their ideas could be really useful to you. Some of the best ideas in business come from people outside it. They use your business and understand how it works. That means their input could tell you a lot about what your business is doing well and where it can improve. But the most important thing is to make your customers feel included.
What a lot of business owners forget is that their customers have friends! And a person’s friends are quite often very similar to them. That means by targeting the friends of your customers, you’ll be able to reach out to your customers and new target customers at the same time. It always surprises me that more struggling businesses don’t take advantages of the possibilities afforded by getting referrals. This is when a customer introduces their friend to your business.
It works for the business as well as the customers. You’ll have to give customers your an incentive to encourage them to refer their friends to you. Those incentives could take the form of discounts or free products. It all depends on what you do and what you want to achieve. It will help you find new customers and reinforce your relationship with your existing customers. And that’s very important to a business.
Give People Something for Nothing
Everyone likes to get something for nothing, and this is a great way to keep people interested in your brand. A big problem for a lot of small and medium-sized companies is that they struggle to keep hold of return customers. All the biggest and most successful businesses know that you need to persuade customers to come back if you want to become truly successful. It’s not enough to make one sale and never see them again.
A lot of young entrepreneurs underestimate how important this kind of task is. And they don’t fully understand how to encourage return custom. Well, giving people a free sample when you unleash a new product is a great way to do this. They’ll come flocking back, and you should also grab the attention of some new customers too.
It can be difficult to reach out to customers when you don’t know where to start. The ideas above should help you get to where you want to be.