Sony revealed a new OLED TV at CES. The display itself appears to be just as thin as LG’s 2.5mm-thick OLED W7, but where the LG OLED puts the speakers in a giant soundbar you can position anywhere near the TV, Sony set uses the display itself as the speaker.
It is literally an OLED placard you hang on the wall. To remove it from a wall, you actually peel it off, as if you’re pulling wallpaper off the wall. The new LG OLED TVs embed cutting edge technology and renowned color science expertise from Technicolor.
The W-Series OLED TV, the flagship of LG’s OLED TV range for 2017, is nearly as thin as a piece of cardboard and can be hung on walls with magnets. Below it is the Dolby Atmos soundbar. LG also showed off a 77-inch version, debuting later in the year.
While the idea of making the display itself a speaker is a cool one, it also means you are going to have some issues mounting Sony’s new Bravia XBR-A1E OLED on a wall. In order to make display a speaker, Sony mounted the two actuators to the back of the display. They vibrate the display (Sony claims you will see no vibration, even during extremely loud playback) to produce the sound.
But the sound of these TVs is the truly shocking thing. It is really, really good. Granted, it will not replace a dedicated 5.1 surround sound system, but it is pure, crystalline, and more than loud enough for most uses. I have seen many so-called transparent speakers that use a sheet of glass or translucent plastic to generate sound, and they have all been distinctly sub-par. Not so with this LG Display technology. The Korean company wouldn’t openly confirm that it is responsible for the OLED-TV-as-a-speaker tech inside Sony’s new Bravias, but it does say that it already has customers for the Crystal Sound OLED solution and it can build it with two, four, eight, or even 16 exciters, depending on what its customers want.