When you launch a website, the one thing you want to happen is to have lots of visitors to it! The sad truth is that doesn’t always occur for a lot of confident webmasters. The problem is due, in part, to the size of the World Wide Web.
You may not know it, but there are over a billion on the web today! As you can appreciate, that means there is a lot of competition in the virtual world.
Another fact you may not know is that most of your visitors won’t know you exist. That’s especially true if you’ve just launched a new site or brand!
With that in mind, one thing we can deduce is that the majority of website visitors will find you via a search engine. Google is, without a doubt, the world’s top search engine. It gets used in dozens of countries and returns quick, relevant and filtered results.
If Google’s “index” of websites were comparable to something in the solar system, it would be as big as the sun! For example, if you type in “IT services” there are BILLIONS of results that get returned! The challenge for many a website owner is to have their site showing up on the first page of those results.
But, is it even possible to achieve that goal? Or is this a pipe dream? Well, just with winning the lottery jackpot, it’s not an impossible target to reach. The good news (or bad, depending on your viewpoint) is you have a high chance of getting to the top of Google. How? With some simple, effective and not-so-secret strategies, of course! They are as follows:
Start with a CRO (conversion rate optimization) strategy
What does CRO even mean? Well, when you have people visiting your site, you want them to do something. A “conversion” is where they go from being a visitor into performing an action. Examples include signing up to a newsletter and buying something online.
Your CRO strategy is, in essence, a plan of what you’re going to do to get people to do something. A conversion optimisation strategy usually involves looking at visitor data (analytics).
You will then make changes to your site and measure the results with the use of A/B split testing. If the changes were successful, you could make them permanent. Otherwise, stick with your existing setup or try different changes.
Get rid of the garbage
Next, you have to perform a tidy-up of your website. Google loves sites that are relevant to search results. They don’t want spammy sites on their indices. You might find that some of your content just doesn’t fit in with the theme of your website.
You should also determine if any spam sites are linking to you. If they are, you can contact the site owners and ask them to remove those links. Or you can file a “disavow” report with Google themselves.
Why is all that important? The answer is simple: irrelevant content and spammy inbound links will affect your ranking.
Conduct an online advertising campaign
Last, but not least, another way to raise your site’s profile online is to pay for advertising. Typically, this includes things like PPC (pay-per-click) marketing. You could also create sponsored content on related sites and link back to your website.
A website’s social standing is another ranking factor that Google uses. Your advertising campaign should involve raising the popularity of your social media pages.
By following the above strategies, your site will soon get to the top of Google!