Hulu launched a new feature that will make its service more appealing to those who share their account with other family members: user profiles. Starting today, this TV streaming service will begin to roll out the option to enable profiles to its over 12 million subscribers. More devices will support profiles over the next couple of weeks, but for now, it is limited to Hulu.com. Each account can maintain up to 6 individual profiles that will remember everyone’s viewing history and Watchlist. It will also, of course, make recommendations.
When a new profile is created, the user will go through a ‘taste picking experience’ where they can select types of movies and shows they’re interested in and those that they would not like to see. This will help Hulu serve personalized recommendations for each individual profile.
The launch coincides with Hulu’s ongoing efforts to better personalize its user experience in order to make better recommendations of what to watch. And on that front, it recently acquired The Video Genome project, that will help it better understand how content is related.
There’s also a kids-oriented profile to wall off inappropriate content. Yes! Finally, you can just stop getting all those recommendations for Frasier because your mom loves that show, also instead get the more accurate Real Housewives of Beverly Hills recommendation.
Hulu says that profiles will be rolling out to other platforms in the next couple of days. Subscribers who watch Hulu on the web can create profiles starting today.
Netflix already lets users to create up to five profiles, but it’s nice to see another company recognize that people share accounts and have different ideas about what qualifies as good entertainment.